After only four weeks of action the attendance figures for the WPS are looking very bleak.
Jenna Pel of AllWhiteKit.com is reporting that league wide average attendance this past week was only 1,987.
The former Washington Freedom franchise now known as magicJack is not helping those numbers at all. The first home game for magicJack drew a reported 1,224 fans at FAU in Boca Raton, FL. This past weekends attendance was anywhere between 500 to 1,008.
Even taking the highest number for magicJack, the league seems to be in dire trouble.
VaSoccerNews.com reached out to the owner of magicJack, Dan Borislow, for comment on plans to turnaround the declining attendance figures so far for magicJack?
Borislow also responded to the issue of the team having no website, advertising, or merchandise and how he plans to promote or even make money from his WPS franchise?
"Until people know you have a good product, it is a difficult sale.We will grow the attendance in the second half of the season. Further we had a late start and wanted to make sure everybody was ready for larger attendance at FAU. Lastly, sponsorships are not ploys, they are a necessary part of building a financially successful team." said Borislow.
The final part of the response from the magicJack owner was surely in response to our question/suggestion:
Was this all just a huge marketing ploy for your magicJack company rather than an honest attempt to run a successful women's soccer franchise?
Do you think the WPS is in serious trouble? Will attendance turn around during the second half of the season as Dan Borislow suggests? And finally, would professional women's soccer as a product be better served by the WPS joining forces with the existing USL W-League and simply grow the long running W-League?
As always with women's soccer....stay tuned!